Would you really like to charge MORE than you’re worth?! Oh boy…
Hopefully not. If so, something is seriously wrong with you and we probably shouldn’t be friends anyway. I only allow genuine and authentic people with integrity to be in our circle. Anyhow…
I’m gonna show you how “people” get away with this all the time – and a quick “rule of thumb” you can use this knowledge to figure out if you’re being swindled.
A quick aside: most experts have the complete opposite issue, they’re charging WAY less than their solution is worth. If you too struggle with this, and are scared to raise your prices for whatever reason, you need us.
Tell me, have you ever been trying to figure out the price for something, and, there are “discounts” for this and “discounts” for that. And time sensitive bonuses or “fast action” price cuts… and… and… and…
…By the time it’s all said and done you really have NO IDEA what you’re actually paying in contrast to the value you’re actually receiving?
Example; It’s a $7,000 product. With $27,000 in “FREE” bonuses. So a $34,000 value. But if you do something RIGHT NOW we’ll cut out an additional $2,995 off the price… so today, and TODAY ONLY, it’s just $2k…
How confusing is that lol.
I call this “price gymnastics.”
It’s a tactical “perceived price reduction” – effective, no doubt as it “speaks” to our internal psychological wiring (s.c. Contrast Effect). But to be honest, it’s a moral gray area for us.
We’re NOT using it with any of our solutions. We teach and advise ALL our clients AGAINST using it.
It’s not just that the tactic is in the moral gray area, it’s also highly inefficient if you’re enrolling clients on 1:1 consultation, as it further confuses your prospect preventing him to make the choice. The truth is it’s completely unnecessary when you establish the value of your solution the right way.
Hop on the call and you’ll see how that’s done in practice 😉
Ok, so if “charging MORE than what your solution is worth” isn’t the right approach, what is?
Simple… Charge LESS (but still high-end) than what your solution’s worth.
Less? Yes less.
But haven’t you told me that most experts do exactly that and it’s “wrong”? Yes I did.
Here’s the thing…. 99% of clients who work with us have this completely messed up. That’s why they charge low-end prices, don’t understand (their own!) value etc. This is the topic for another article…
I’ve put together something on “How To Command Higher Prices For Your Services/Products” in your Expert’s Growth Hub.
- Have stupid-simple pricing structure. #clarity
- Don’t manipulate people into buying your stuff (you’ll feel awful, they’ll feel scammed and will want refund anyway) If they’re not “sold” on value, than definitely don’t try to “sell” them on price. #haveRelevantOffer
- Be “worth” more than what you charge (hint: you probably already are, you just don’t know it yet) #aspirationsArePriceless
- Book a call and fix your offer once and for all